MANILA – Business-Process outsourcing (BPO) employees, with cumulative compensation of about P250 billion annually, are now more influential in setting market trends than the average Filipino, according to a study conducted by Nielsen Philippines.
In a statement, Nielsen Philippines Managing Director Stuart Jamieson said the BPO employees’ income has more to do with it than anything else.
“Being well paid than most Filipinos, BPO employees are formidable members of the growing middle-class population of the country. The spending habits of BPO employees reflect an affluence that is more than the general population, spurring consumer spending,” Jamieson said. Continue reading: http://www.abs-cbnnews.com/business/09/03/13/survey-bpo-employees-setting-market-trends-ph
No comments:
Post a Comment